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Video Shoot – Heritage Credit Union

Behind the scenes

Heritage Credit Union, with 20,000 members and $174 million in assets, has 7 locations in Wisconsin and Illinois.  Heritage is getting underway with CU-VO the credit union companion service.

Since there were a number of Heritage personnel involved, a "studio" was setup in a board room of the corporate offices.

The video team setup the equipment the previous afternoon and the session started at 8:00 am.  By 8:10, the board member creating a "vision" video overlay was already done.
While care is taken, sometimes even minor adjustments on the camera may have unintended results.  This illustrates the need for "certified" video studios.  See an example of one situation.

These situations are fully rectified.

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After the Board Member made quick work of a  video session, Sauk Prairie Branch Manager Lisa did a welcome to the branch and a number of TIPs videos.   (Heritage has a number of tips ideas and had a number of scripts prepared.)

See a preview of the result.

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Yellow Dude

Yellow Dude is a mascot for a number of Heritage Credit union events.  The costume is "warm" and the lights added to Yellow Dude's discomfort.

Getting setup for Yellow Dude and pals took patience and skill.

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After some arrangement, we managed to get Yellow Dude and the group into the organized confusion that Heritage is looking for.  In this case, the Pals are children of Heritage Credit Union personnel.  The goal is to personalize the credit union.

Sometimes we end up with "needs more work".
See one.

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Yellow Dude had a chance to perform a number of different routines.  These are merely attention getters that will appear on selected Heritage Credit Union web pages occasionally for only seconds.

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The owner of Green Acres Appraisal services then took center stage.  After a couple of times getting use to a camera, she welcomed her website visitors with a natural effect.  While many have some camera shyness, the professional videographers soon put the subject at ease.

The Green Acres Appraisal owner will be able to welcome credit unions members that order appraisals from her as well as those needing appraisals for other purposes. 

See a preview.

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Heritage Credit Union Corporate Headquarters.

Madison WI